Creating good content can only do so much for your Facebook page. You still have to keep socializing and convince people to “like” your page and “share” your content to really get those clicks on your website – which is the end game! Getting people to like and share your amazing content can be frustrating. You have to put effort on getting it to go viral. Also, keep in mind that each social media platform has its own ways of publishing so pay special attention to customizing your even for each site.
Here are a few tips on resisting paying for ads and increasing your marketing budget.
- Create for other pages! Offering to create content for other popular pages in your industry once a week can definitely generate great content while getting backlinks to your page and website. Target pages that are related but not in direct conflict with your business so that the information is beneficial to the other pages’ followers.
- Reach out to other related pages and swap promotions! Look for dozens of pages that compliment your particular industry and offer coupons and promotions. You can also swap mentions, give recommendations and network all from one little message.
- Do an interesting Q&A session! You can do it yourself but remember that self-promoting is not going to help you in this instance. Rather, reach out to an expert in your field to help with the questions. Create a Facebook event and begin promoting, paying special attention to sharing the event so that others can participate.
Your social media pages only exist to network for your business and create backlinks to your website eventually ending in more ROIs for your company. If you only have 50 people following you then your content is only going to be seen by 50 people maximum and remember that Facebook does not work for you and in fact controls who sees your posts. The only way you can 100% guarantee that you can control who sees your content is email marketing.