Hello again! We here at NVS love to keep you up-to-date on the latest technology
and innovative practices for your small business. Today we will focus on new
mobile applications geared toward small business. We love mobile technology for
its cost-effective direction of services. Here is what is new in 2015 for mobile
Contactually – Keeping all of your contacts together is a lot easier today with
smart phones and tablets, not to mention the ability to sync email as well as other
accounts, but Contactually is different. Not only can you save both personal and
professional contacts, but you can group them into buckets and then decide how
often you would like to stay in contact with them. Sounds like a lot of work, but
once you decide how often Contactually creates follow-ups automatically and lets
you know when you last contacted a specific person.
Refresh – If you have meetings regularly, Refresh can help you! By integrating and
syncing your Gmail, Facebook, Evernote and LinkedIn Refresh lets you know what
your last communications were with a client and can even help you realize other
things you have in common, personally. Refresh allows you to build relationships
with clients as well as maintain a professional look by knowing how you met the
client and any notes you have previously made.
Outlook Email Client – While many say that millennials treat email as a passé
media platform, there are still a lot of powerful people that use email every day
and wouldn’t have it any other way. Luckily, Microsoft is finally getting with the
times and allowing users to have the application on their smartphones and
tablets, crossing platforms and making Outlook widely available in a mobile
Google Analytics – There is one name in digital marketing that you hear over and
over and over again. Yes, the giant Google has it’s dirty little hands in all that we
do (just kidding Google, we love you!) and can affect everything from where your
website lands on a search engine page to shutting down your website if you are
using “black hat” practices. Google is the web god and we cannot deny him.
However, there is a mobile application that can help us learn what he likes and
doesn’t like, i.e. what helps your website and what hurts it. Integrating digital
marketing and social media techniques and your analytics can look more like
Genius Scan – Oh, what a world we live in! Turn your smart phone or tablet
camera into a scanner? Yes, please! Right now it is only available on iOS but it is
free!! For an Android version, try Mobile Doc Scanner 3 Lite.
Take advantage of these applications because a free (or even cheap) service in the
business world is priceless. It seems every day holds new applications that can
help you in your personal and professional lives. There are apps for mothers and
couples and sports fans or movie buffs… you use them daily so why not use them
for your business? On a smart phone or a tablet, applications make our lives
easier and make our work more efficient. Are there any applications that your
business could not survive without? Let us know in the comments below! And
don’t forget to follow NVS on Facebook!